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Like any new "store" that
opens, advertising is the
answer. The phrase "if you
build it, they will come" just
doesn't work on the Internet.
You have to let folks know
about your site.
Until you call Ken, Here are
some tips:
Top 3 FREE Things You Can
Do
1. Add a signature line to
your email.
Add a signature to Outlook
2. Change your voicemail to
include your website address.
3. Update your business cards
and letterhead to include your
new website address.
Next Steps
1. Make sure your next Yellow
Pages ad includes your website
address.
2. Consider a listing in your
local Internet Yellow Pages.
3. Submit your website to the
major search engines. Search
Engines
4. Consider Banner Ads in
Google, Yahoo, MSN and other
search engines.
Banner Ads. See my Help
Desk page for links to
search engines.
5.
Build up the links to
your site from other sites.
Search engines view inbound
links as a vote for your
site. Therefore, the more
incoming links, the higher
your page will rank.
There are limits, though.
The search engines must view
the linking sites as quality
addresses. Having
disreputable sites link to
yours can harm your
rankings.
Offer to exchange links with
sites that are related to
your business. If they have
a higher rank, all the
better. Conversely, ask
disreputable sites to remove
any links to yours.
You can easily pull up a
list of sites that link to
yours. In Google's search
box, simply type
Link:yoursitename and click
Search.
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